Top 10 spirits marketing moves in April 2020

6th May, 2020 by Nicola Carruthers

Reyka’s Beard of the Week

William Grant & Sons‐owned Reyka Vodka launched its Beard of the Week campaign in a bid to encourage people to grow their beards and “embrace their new looks”.

Each week, the Icelandic vodka brand will announce a beard theme, such as ‘Viking beards’ or ‘craziest beards’. Fans can enter by posting a photo of their beard on Instagram, tagging the brand and using the hashtag #ReykaBeard. Weekly prizes and the title of Beard of the Week are up for grabs.

For every hashtag used, Reyka Vodka will donate US$5 to William Grant & Sons’ Stand Fast Campaign, a multi‐pronged relief effort to support the on‐trade community during the pandemic.

One Response to “Top 10 spirits marketing moves in April 2020”

  1. sam says:

    Wow, that will be great fun.. I have a very good beard, will surely try my luck!

    Having said that i dont think spirits industry is affected at all by the covid situation, infact its the other way round at least in Australia.

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