Top 10 spirits marketing moves in April 2020

6th May, 2020 by Nicola Carruthers

Rabbit Hole’s #2DreamInside

Rabbit Hole has kicked off its #2DreamInside initiative by donating US$50,000 to help bartenders during the Covid‐19 crisis in partnership with the Tales of the Cocktail (TOTC) Foundation.

The long‐term partnership will help provide immediate financial relief to the bartenders.

Pernod Ricard‐backed Rabbit Hole will also give an additional US$2 for every social media post that shares the #2DreamInside hashtag, committing up to an extra US$150,000 to support on‐trade workers through the foundation’s initiatives.

The campaign encourages people to “reflect on how their lives can look in better days ahead and help others in the process”. Proceeds from the #2DreamInside campaign will be used to help fund TOTC Foundation’s health and wellness workshops.

“Uplifting” content will be developed to connect bartenders and drinks enthusiasts while social distancing.

One Response to “Top 10 spirits marketing moves in April 2020”

  1. sam says:

    Wow, that will be great fun.. I have a very good beard, will surely try my luck!

    Having said that i dont think spirits industry is affected at all by the covid situation, infact its the other way round at least in Australia.

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