Top 10 spirits marketing moves in April 2020

6th May, 2020 by Nicola Carruthers

A number of spirits brands, including Reyka Vodka and Kraken rum, unveiled light-hearted marketing campaigns last month, while Jameson launched an online educational platform for bartenders.

Iwan Rheon

Game of Thrones star Iwan Rheon narrated the third episode of Krakenory

The last few months have been a challenging time for the drinks industry as the world tackles the Covid-19 crisis.

That hasn’t stopped spirits brands from changing their marketing tacts and unveiling new initiatives to support the hospitality sector, while also entertaining consumers at home.

From Reyka Vodka’s Beard of the Week campaign to Slingsby gin’s digital cocktail masterclasses, there were a number of brands upping their game when it comes to attracting the attention of drinkers during the pandemic.

Over the following pages, we name our pick of the top marketing initiatives launched in April 2020.

One Response to “Top 10 spirits marketing moves in April 2020”

  1. sam says:

    Wow, that will be great fun.. I have a very good beard, will surely try my luck!

    Having said that i dont think spirits industry is affected at all by the covid situation, infact its the other way round at least in Australia.

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