Spirits influencers discuss Diageo most on Twitter

Smirnoff owner Diageo was the most talked about company among spirits influencers on Twitter during the first quarter of 2020, according to new data.

Diageo’s pledge to make eight million bottles of hand sanitiser saw it attract a lot of attention on Twitter

Analyst Global Data’s Spirits Influencer Platform tracked more than 700 leading industry experts and their discussions on Twitter.

Global Data found that Diageo, producer of brands such as Johnnie Walker blended Scotch whisky and Gordon’s gin, was the most discussed company by spirits experts on Twitter. This was led by the firm’s pledge to create more than eight million bottles of hand sanitiser to help frontline healthcare workers during the pandemic.

French firm Pernod Ricard, Jim Beam owner Beam Suntory and Jose Cuervo Tequila were also among the most mentioned companies on Twitter.

‘Whisky’ emerged as the top mentioned Twitter topic among discussions of industry experts, followed by ‘cocktails’ and ‘gin’. The exchanges on ‘whisky’ were driven by the The Whisky Wire’s Sipping Shed Linkwood competition, which gave away a bottle of The Sipping Shed Linkwood 11 Years Old. 

The data also revealed the top 10 spirits ‘influencers’ on Twitter during Q1 2020 with whisky writer Steve Rush, of The Whisky Wire blog, taking the top spot.

Spirits blogger Inka Larissa was ranked second among the industry experts with 78 points, followed by MacCocktail, spirits and food consultant, in third place with a score of 63.

Mark Gillespie, David Wondrich, Jules Mahon, Charles Arthur Smith, Mike Morales, Caroline Pardilla and Derek Brown were also ranked among the top spirits experts on Twitter.