Breakthru gives $500k to provide meals for vulnerable groups

9th April, 2020 by Melita Kiely

North American drinks distributor Breakthru Beverage Group has pledged US$500,000 to purchase meals for vulnerable groups and frontline responders battling against the covid-19 pandemic.


Breakthru Beverage Group has pledged US$500,000 to help during the coronavirus pandemic

Breakthru Beverage will donate the money to local non-profit organisations, restaurants and restaurant groups, which will also supply meals for vulnerable groups, such as children and elderly people.

One recipient group will be the Restaurant Workers’ Community Foundation (RWCF), created by and for restaurant workers. The organisation works to support and advocate for those in the industry.

Funds given to RWCF during the covid-19 crisis will be used to offer relief to individual out-of-work restaurant workers through non-profit organisations serving restaurant workers in crisis.

Greg Baird, president and CEO of Breakthru Beverage Group, said: “During these uncertain times, we have been inspired and motivated by the camaraderie of our industry.

“Together, we are resilient, and I am confident that we will overcome the challenges we’re currently navigating through partnership.

“We want to thank the Restaurant Workers’ Community Foundation for the support they offer to this critical industry and employees during this crisis and year-round. Their commitment to those who help our industry thrive is inspiring and we are honoured to support their efforts.”

Baird also said the company was “honoured” to be able to provide meals for front line responders and vulnerable groups during the pandemic.

He added: “Across our footprint, our support for local communities has been a defining characteristic of Breakthru for generations.

“We recognise that we are in a unique position to leverage our scale and resources to offer relief and feel honoured to help support those who have put their lives on the line and those who are particularly vulnerable today.”

Multiple organisations have made sizeable donations to support the trade during the coronavirus crisis, including Beam Suntory and Southern Glazer’s Wines & Spirits, Tito’s, Jameson, Diageo, Campari Group, Zamora Company and Bacardi.

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