Patrón donates $1m to hospitality charities

20th March, 2020 by Melita Kiely

Bacardi-owned Patrón Tequila has donated US$1 million to support charities providing relief for families, individuals and business owners in the hospitality industry that have been affected by the coronavirus pandemic.

Patron Perfect Margarita

Patrón has donated US$1m to help charities supporting hospitality workers and families during the coronavirus pandemic

The charities that Patrón plans to support are: Children of Restaurant Employees; Another Round, Another Rally; and The James Beard Foundation.

Children of Restaurant Employees distributes funds to families of restaurant employees to pay for things such as medical supplies and equipment, petrol, groceries, clothing, therapy, utilities, rent and mortgage payments.

Another Round, Another Rally is supporting back-of-house staff in the food and drinks industry who need micro-grants while they are out of work due to covid-19.

Meanwhile, The James Beard Foundation works to keep restaurants open for business by lobbying for relief at local, state and federal levels, activating regional advocacy programmes, and encouraging the public to return to restaurants once the pandemic is over and it is safe to do so.

“Today, is not about Tequila. It’s about family. We want to do our part for the people who have done so much for us over the past 30 years,” said Adrian Parker, global vice president, marketing for Patrón Tequila at Bacardi Global Brands.

“We are in a very difficult time of the unknown with the covid-19 crisis. What we do know is as bars and restaurants shut down across the country to keep our communities safe, our industry has an obligation to help support these individuals, families and businesses.

“We hope that by providing new opportunities to bartenders and by making a US$1,000,000 donation to Children of Restaurant Employees (Core), The James Beard Foundation and Another Round, Another Rally, gives some relief to bartenders, waitstaff, restaurant owners, and our partners in the hospitality industry during this difficult time.”

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