Hospitality sector unites in face of pandemic

20th March, 2020 by Melita Kiely

The drinks industry has acutely felt the impact of covid-19 on its workforce. But while these are undeniably testing and troublesome times for thousands of industry members, acts of kindness and camaraderie have spilled out across our brilliant sector.


Despite the trials and tribulations brought about by the covid-19 pandemic, the hospitality sector is truly living up to its name

The speed at which the coronavirus pandemic has evolved has hit everyone hard. Countries have been forced into lockdowns, job losses have sky rocketed and in the most tragic cases, death tolls are rising. There is no shying away from the severity of the pandemic.

While the gravity of the situation we all find ourselves in must not be shelved, it is also important to share stories of kinship, kindness and to offer some relief, and hope, during this time of duress.

Over the following pages, you’ll find tales of consumers and industry professionals offering solidarity to one another despite their own tribulations. You’ll also find new campaigns to offset loneliness from isolation, a slight sense of normality and grossly needed support for the on-trade.

But we know there is more being done, and much more that will be done, over the coming weeks and months. So if you know of a good deed that has taken place or a campaign that needs sharing, send them to, or leave them in the comments below, and we’ll keep adding to this collection as they come in.

Where to find help

For those who are going through extreme hardship right now, please know there is help out there. The Drinks Trust has provided a wealth of information on its website, and is also fundraising to deliver vital support to industry members.

The Wine and Spirit Trade Association is also providing regular updates on how the UK government is responding to the covid-19 pandemic, and more information can also be found at UK Hospitality, which has been lobbying hard for more industry support from the government.

In the States, the Distilled Spirits Council of the US (Discus) is also offering up-to-date information on the pandemic and what it means for the drinks industry. Meanwhile, the USBG National Charity Foundation is raising funds to boost its Bartender Emergency Assistance Program during the covid-19 pandemic.

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