Diageo debuts free phone line to help licensed trade

23rd March, 2020 by Nicola Carruthers

Smirnoff owner Diageo has launched a free information phone line to support licensed business owners.

Diageo Park Royal HQ

Diageo’s headquarters in west London

Available from today (23 March), the phone line will allow business owners to access information regarding the commercial measures announced by the UK government. Business and financial advisor Grant Thornton UK LLP will provide the new phone line.

On Friday (20 March), the UK government announced it will pay 80% of wages for employees who are not working, up to £2,500 (US$2,900) a month, as on-trade venues and shops nationwide closed their doors.

In addition, the previously announced coronavirus business interruption loan scheme will be interest-free for 12 months, not six as initially planned. The loans are available from today, and for more information visit www.british-business-bank.co.uk.

Melissa Wisdom, on-trade director for Diageo Great Britain, said: “We know the next few weeks pose challenges and uncertainties for all working in the licensed trade.

“We want to make sure that where there is government support available, our customers are empowered to make the most of it.

“Working with Grant Thornton LLP, we will make information and support available, on the phone and by email, to help you access the measures announced by the government.”

The phone line is available to call for free on 0207 728 2556. Enquiries via email can also be sent to publican.support@uk.gt.com.

Last week, Johnnie Walker owner Diageo pledged £1 million (US$1.2m) to aid bartenders across Great Britain affected by the coronavirus outbreak.

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