Three Cents is official sponsor of Global Spirits MastersBy admin
Premium mixer producer Three Cents has been appointed the official sponsor of The Global Spirits Masters blind-tasting series.
The brand will also sponsor The Global Spirits Masters Awards Lunch and The Spirits Business Awards, the latter of which launched last year.
Three Cents was established in 2014 by a group of bartenders looking for the perfect cocktail mixer.
Made without any preservatives or artificial colourings, Three Cents was inspired by the late 19th-century soda fountain culture.
The Three Cents portfolio includes Three Cents Cherry Soda, Three Cents Pink Grapefruit Soda and Three Cents Gentlemen’s Soda, to name just a few.
Melita Kiely, editor of The Spirits Business and chair of The Global Spirits Masters, said: “We’re extremely excited about this exclusive partnership with Three Cents, the official sponsor of The Global Spirits Masters series.
“With its vast array of flavours and high-quality products, Three Cents is going from strength to strength, and is becoming a key player in the premium mixer market. We look forward to working closely with the brand throughout the year.”