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Famous Grouse launches leap year campaign
Blended Scotch brand The Famous Grouse has launched a new digital campaign to encourage drinkers to make the most of their extra leap year day.
The Famous Grouse Extra 24 campaign aims to encourage drinkers to make the most of the extra leap year day
The campaign, called Extra 24, has been created to mark the extra day at the end of February this year, and includes a short film that will be aired across the brand’s social media channels.
The video depicts four people enjoying their extra day in different ways, from walking along an empty beach to relaxing with a whisky in hand.
Extra 24 will run until 29 February when the grouse bird will walk off social media pages to show how he is “taking time out in grouse country”, in order to get fans to switch off from their usual routines and focus more on activities they love.
This will be supported by a live feed of the grouse in the Scottish wilderness, ‘grouse country’, while inviting drinkers to spend their extra day with the community.
Lewis Bright, global brand manager at The Famous Grouse, said: “Every four years, we all get an extra day to do exactly as we want and our Extra 24 campaign mixes humour and the heritage of The Famous Grouse brand with a plea to take time out from the busy humdrum to enjoy a deserved moment over a dram with those that you love.”