Poll: 71% of adults say tech could improve on-trade

11th February, 2020 by Owen Bellwood

Almost three quarters of adults aged under 45 believe technology could improve their experiences in bars and restaurants, according to research from payment provider Wi5. 

64% of drinkers don’t think bars and restaurants are taking advantage of the technology available

Following an online survey of UK adults, Wi5 released its Mobile Order & Pay 2020 report. 

The report investigated the technology in use across the hospitality industry and found that 36% of under 45s are satisfied with the technology currently in use in bars and restaurants. 

It also found that customers in restaurants and bars are increasingly on the lookout for “technology-driven experiences” and that 71% of adults polled believe technology could improve the on-trade experience. 

However, 64% of guests polled said bars and restaurants are not currently making the most of the technology available to them. 

According to Wi5, 58% of those polled said they would be inclined to order more on a visit to a bar, café or restaurant if it was easy to order on mobile. 

As well as encouraging sales, the report found that 71% of customers that regularly use mobile ordering would be very likely to share a good dining experience with friends, compared to just 41% of those who don’t use it.

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