Top 10 spirits marketing moves in January

31st January, 2020 by Owen Bellwood


A British team of four rowers was crowned the winner of this year’s Talisker Whisky Atlantic Challenge after travelling 3,000 miles across the Atlantic Ocean in 32 days, 12 hours and 35 minutes.

Fortitude IV, which comprised Ollie Palmer, Tom Foley, Hugh Gillum and Max Breet, rowed from La Gomera, in the Canary Islands, to English Harbour, Antigua, where they crossed the finish line on 13 January.

Palmer said: “It feels amazing – words won’t be able to sum up how we feel, what we’ve just gone through and then seeing friends and family just now.

“The memories we have out there will last a lifetime. With all that time on the ocean, you definitely realise what is important to you.”

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