Top 10 spirits marketing moves in January

31st January, 2020 by Owen Bellwood

Elephant Gin

African-inspired Elephant Gin is offering fans the chance to purchase personalised bottles. The gin maker, which produces Elephant Strength Gin, Sloe Gin and an aged expression, now offers drinkers the chance to order bottles with bespoke messages, cocktail booklets and linen‐lined gift boxes.

The bottles will be custom‐made and adorned with hand‐written labels, which will then be embossed with a crest, sealed with natural cork and devoted to a particular elephant whose name will also be handwritten on each label.

The brand will donate 15% of bottle profits to African elephant‐conservation projects, all of which are listed on Elephant Gin’s website.

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