Johnnie Walker Blue Label Year of the Rat launchesBy Melita Kiely
Diageo has partnered with award-winning artist Shirley Gong to create a limited edition Johnnie Walker Blue Label bottle to celebrate Chinese New Year.
Chinese New Year – also known as Lunar New Year – will begin on 25 January, marking the Year of the Rat.
Gong was tasked with creating a design to highlight the prosperity and abundance symbolised by the rat.
She said: “I wanted this limited edition to be something that would celebrate and honour Chinese New Year as well as [a] piece of art that speaks to the rare craft and character of Johnnie Walker Blue Label.
“I was keen to create something elegant, rich and really beautiful that people would look at and think, ‘wouldn’t that be a wonderful gift for someone at Chinese New Year’.”
Johnnie Walker Blue Label is created in small batches and comprises whisky sourced from across Scotland, including some dormant distilleries.
Jim Beveridge, Johnnie Walker master blender, said: “The celebration of rare, exceptional Scotch whiskies will always be at the very heart of Johnnie Walker Blue Label.
“We know that the dedication that Shirley brings to her art is the same dedication that we bring to our craft and this is highlighted by the wonderful bottle design for Chinese New Year – Year of the Rat.”
The limited edition design is available from select retailers, including The Whisky Exchange, Master of Malt, The Whisky Shop, Gordon & MacPhail and John Lewis, to name a few, priced at around £210 (US$275).