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Diageo hires Conversano as chief information officer

Johnnie Walker owner Diageo has appointed Benedetto Conversano as its new chief information officer.

Benedetto Conversano will become Diageo’s new chief information officer in May 2020

Conversano, who has more than 25 years of experience in fast-moving consumer goods (FMCG) and retail, will step into the London-based role on 15 May 2020.

“It is an honour and a privilege to join a company like Diageo,” said Conversano. “I have admired the company over time for its prestigious and historical brands, world-class business practises and processes, but most importantly for its values.

“So much has been already accomplished by Diageo and I am positive this is a very solid foundation to build an even brighter future.”

Conversano has worked at Procter & Gamble, Fater JV, Ikea, Jeronimo Martins and most recently Avon, where he held the role of chief digital and information officer.

Following the departure of Diageo’s chief productivity officer Brian Franz, Conversano will lead the company’s new digital and technology function.

The unit will bring together all technology elements under one umbrella, providing end-to-end IT support across the business, as well as data and analytics.

Conversano will report to Diageo’s chief financial officer Kathy Mikells.

“I am delighted to welcome Benedetto to Diageo as chief information officer,” said Mikells. “His international experience and leadership across a variety of FMCG roles will be a real asset as we transition to the new Diageo Digital & Technology function.”

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