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Brown-Forman opens London HQ as it eyes UK growth

Jack Daniel’s owner Brown-Forman has opened its refurbished London headquarters, as it prepares to launch its own distribution company in the UK.

Brown-Forman-UK-headquarters
Brown-Forman has opened its renovated UK headquarters in London

Brown-Forman, which will celebrate its 150th anniversary this year, said the new office in Mortimer Street, Fitzrovia, marks a “major step” towards establishing its own distribution arm in the UK in May.

In July last year, Brown-Forman revealed it had reached an agreement with Bacardi to end their distribution partnership in the UK after 18 years.

Jeremy Shepherd, general manager, Brown-Forman UK and Ireland, said: “The renovation and expansion of our London office is a symbol of our ambition to grow our business in the UK and to continue to be an exciting and rewarding place to work.

“The UK is Brown-Forman’s second biggest market and we now have a headquarters that matches the importance of this business to the company.”

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