Top 10 spirits marketing moves in November

3rd December, 2019 by Owen Bellwood

Grey Goose

Bacardi-owned Grey Goose vodka has launched a Christmas campaign to “challenge traditional gifting notions” as part of its Live Victoriously platform.

The vodka brand’s Give Victoriously campaign features three 15‐second spots that aim to remind consumers “that the best presents help transform moments shared with loved ones into life‐long memories”.

The adverts feature a number of scenarios, such as a spontaneous open‐mic performance and a holiday party featuring an unwrapped bottle of Grey Goose.

The Give Victoriously campaign will run on network and cable programmes throughout the Christmas period, supported by digital, print and out‐of‐home media.

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