Nielsen reveals top US alcohol trends for 2020

18th December, 2019 by Nicola Carruthers

Tequila turbulence

The blue agave shortage is forcing producers to seek new sources, according to Nielsen. “Some companies are predicting that Tequila production within the next 10 years will be extremely challenging,” the analyst said.

Besides the popularity of mezcal, which has benefited from star power, Nielsen believes that “raicilla, bacanora, sotol and pulque will all find themselves thrust into the spotlight, as they are capable of being produced across Mexico”.

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