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La Hechicera debuts Muscat cask-finished rum

Colombian rum brand La Hechicera has launched the first expression in its new annual Serie Experimental range, which has been finished in Muscat wine casks.

Serie Experimental No.1 was finished in Muscat casks

The new 43% ABV rum, called Serie Experimental No.1 The Muscat Experiment, is limited to 7,200 bottles globally. The expression is the “first of many” in a new limited edition annual range, called Serie Experimental.

The expression is a blend of rums that have been aged for between 12 and 21 years in American white oak casks and finished in Muscat wine casks.

The rum’s creation began 12 years into Miguel Riascos Senior’s rum venture when he filled 16 barrels of rum with his favourite wine, Muscat. The barrels were forgotten about until his son, Miguel Riascos Junior, found them 12 years later.

As a result of maturing in the hot climate of Barranquilla, the liquid in the barrels had notes of walnut, prunes and leather. Riascos Junior then emptied the barrels and filled them with rum aged between 12 and 21 years, which were left to age for several more months.

“This type of innovation is part of an ongoing effort by our master blender Giraldo Mituoka Kagana to create the best possible liquids and to highlight La Hechicera’s versatility and scope,” said Riascos Junior, managing director and co-founder of La Hechicera.

“Behind every successful blend there are many blends that never see the light of day and, even though they are amazing in their own right, they are not replicable. What we have set out to do is very openly share those ‘experiments’ and those stories with our customers and consumers.”

Rum is the third largest spirits category in the world, however only 15% of its sales come from the premium segment, according to the brand. La Hechicera said this presents a “valuable opportunity to continue to innovate within the category and bring premium liquids to market”.

Serie Experimental No.1 The Muscat Experiment is available to buy in the UK off-trade, including department store Harvey Nichols. It is priced at £60 (US$79) per 700ml bottle.

For an in-depth look into the brand history of La Hechicera, see the November 2019 issue of The Spirits Business magazine, out now.

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