Glenfiddich 18yo gets Lunar New Year makeover
Single malt Scotch brand Glenfiddich has created a limited edition design for its 18-year-old whisky to celebrate the Lunar New Year.
Created by Shenzhen-based artist Rlon Wang specifically for Lunar New Year – more frequently known as Chinese New Year – the design is available now from select airports, including Singapore, Bangkok, Hong Kong and Taipei, while stocks last.
Wang’s design features the Glenfiddich stag’s 12-pointed antlers as a nod to the brand’s ‘royal’ classification, while the ribbon and medal around the stag’s neck represent the brand being the world’s most-awarded single malt.
The artwork on the box depicts a river surrounding the stag, with a figure rowing a cargo of whisky casks downstream. The Scottish landscape has been mixed with ancient and modern Asia as part of the design.
Glenfiddich is owned by William Grant & Sons and is the world’s biggest-selling single malt Scotch brand.
Ed Cottrell, William Grant & Sons managing director, said: “We are thrilled to collaborate with artist Rlon Wang to offer travellers a limited edition design during this important festive period.
“We know that luxury spirits consumers are looking for culturally relevant gifts from brands with heritage and authentic stories, which makes Glenfiddich 18 Year Old the perfect gift this Lunar New Year.”