Dixie becomes ‘official vodka of Nascar’By Amy Hopkins
Car racing operator Nascar has signed a multi-year partnership with American vodka brand Dixie.
Under the agreement, the Charleston-made brand has been named the ‘official vodka of Nascar’ and will sponsor the Nascar Cup Series race at Homestead-Miami Speedway next season, commemorating the track’s 25th anniversary.
“Our goal from day one has been to align with partners who share our mission of promoting the best of our region’s wonderful hospitality, flavours and craftsmanship,” said Matti Christian Anttila, founder of Dixie Vodka.
“Nascar is an iconic brand that has grown from southern roots into a national sport watched by millions of people every race day. This partnership allows us to speak directly to that amazing fan-base, introducing them to the best of the flavours of the south and the heart and soul we put into every single bottle of Dixie Vodka.”
Dixie Vodka describes itself as “one of the fastest-growing spirit brands in the United States”. Its six-strong range includes five flavoured variants, including black pepper and peach.
The brand will also sponsor the Daytona International Speedway and Richmond Raceway.