Heaven Hill names Proof Drinks UK distributor

Kentucky-based Heaven Hill Brands has appointed Proof Drinks as the company’s UK distributor.

Proof Drinks will work to grow Heaven Hill’s UK presence, focusing on American whiskey brands such as Evan Williams, Elijah Craig, Rittenhouse and Mellow Corn.

Heaven Hill also produces apéritifs, brandy, Cognac, Canadian whisky, gin, liqueurs, rum, Tequila and vodka.

Max Shapira, president of Heaven Hill Brands, said: “Heaven Hill is proud to join the Proof Drinks family as we transition United Kingdom distribution of our portfolio to this thriving, dynamic company.

“Proof boasts established relationships with key wholesalers in the market and we are confident that their team will help bring Heaven Hill products to the forefront of the United Kingdom, allowing us to further grow our influence and continue to spread our company story worldwide.”

Earlier this month, Heaven Hill Brands finalised its acquisition of Black Velvet Canadian whisky from Constellation Brands.