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Distell GTR inks distribution deal in US

Distell Global Travel Retail (GTR) has signed a distribution deal in the US and hired Matthew Scott-Fairweather as general manager for the Americas.

Matthew Scott-Fairweather joins Distell Global Travel Retail as general manager, Americas

Innovation Travel Retail International (InnoTRI) will be Distell GTR’s exclusive distributor for the US and parts of the Caribbean from 1 January 2020. The deal will support the firm’s development in the Americas region.

The “main focus” of the distribution partnership will be to grow Amarula liqueur, push the TR-exclusive Bunnahabhain Scotch range and increase awareness of Highland single malt Deanston and South African wine Nederberg.

Luke Maga, Distell GTR managing director, said: “The partnership with InnoTRI and the recent addition of Matthew Scott-Fairweather to our team puts us in a strong position to accelerate our brands’ growth in what is an already well-established market for Distell Global Travel Retail.

“We’ve no doubt that Christoph [Henkel] and his expert team at InnoTRI will generate new opportunities to drive brand equity and grow sales in the region.”

Christoph Henkel, InnoTRI co-founder and manager, added: “We are delighted to add the internationally recognised brands of Distell to our growing portfolio of premium and craft spirits brands.

“Since being founded in 2016, we have used a creative approach to focus on strategic opportunities for our partners and anticipate a bright future for Distell.”

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