David Beckham stars in Haig Club documentary series

26th November, 2019 by Owen Bellwood

Diageo-owned Haig Club Scotch has launched a series of documentary-style adverts starring co-founder David Beckham.

David Beckham tried his had at barrel-making in the documentary-style series

The three one-minute spots highlight the work of coopers in making whisky, celebrate the Scottish bar scene and see Beckham host a beach party.

Deva Smith, senior producer at LS Productions, said: “Working with the likes of David Beckham means you have to run an incredibly tight ship to ensure they’re not exposed to swarms of fans and press.

“The purpose of this spot was to capture David’s natural curiosity and reactions in the different scenarios, so it was imperative that his every need, as well as that of his team and his entourage, were met – alongside that of client and crew.”

Shot by director Hopi Allard and director of photography Cedric Schanze, the first video in the series follows Beckham as he travels to Diageo’s Cambus Cooperage, where he tries his hand at barrel-making.

In the second film, Beckham explores the creative ways bartenders in Scotland are using Scotch whisky, visiting venues such as Glasgow’s The Barrowland Ballroom, Radisson Red Sky Bar and The Finnieston.

The series concludes with a “vibrant” beach party, attended by those who feature in the other videos as well as Haig Club influencers from across the world.

The spots were produced by LS Productions in partnership with creative agency adam&eveDDB, Studio 99 and DB Ventures.

Beckham partnered with Diageo to launch Haig Club in 2014. He has since worked with the brand on its rollout in the US and starred in a responsible drinking campaign launched by the brand in 2017.

The first film in the series is available to watch below.

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