Owen’s Mixers raises $3 million to fund expansion

Tonic water and mixer producer Owen’s Craft Mixers has received a US$3 million funding boost to help expand its availability and increase brand awareness.

Founded in 2016, the New York-based mixer brand currently produces the following products: Tonic Water and Lime, Grapefruit and Lime, Ginger Beer and Lime and Mint, and Cucumber and Lime.

Owen’s Craft Mixers has raised US$3m, led by Chicago-based Levy Family Partners, which co-founded the Levy Restaurants group and is owned by sports and entertainment venue operator Compass Group.

Josh Miller president and co-founder of Owen’s Craft Mixers, said: “Our mutual alignment was a natural fit for Owen’s seeing as we too found initial brand success through bars, restaurants and stadiums.

“We’re thrilled to have the personal and professional support of Larry Levy as we look toward additional retail channels and growth opportunities among sports, entertainment and catering venues.”

The funding will allow the brand to allocate more resources to increasing its sales team and amplify its marketing efforts. The mixer maker also hopes to build on its success in bars, restaurants and stadiums across the US.

“We recognised a spirit in Owen’s that resembles our core mission to create unforgettable food and beverage experiences in memorable places,” said Larry Levy of Levy Family Partners.

“I love the Owen’s products and think the company will become an important brand.”

Since launching, Owen’s Mixers has expanded across the US and is now available in 5,500 outlets, including supermarkets, bars and restaurants.