McConaughey and Wild Turkey launch interview seriesBy Nicola Carruthers
Wild Turkey Bourbon has launched a new digital interview series and documentary show in collaboration with actor Matthew McConaughey.
McConaughey, the brand’s creative director since 2016, will interview trailblazers “with unwavering conviction” through the new Talk Turkey interview series.
“We are exploring conviction. Why some never compromise to be the best and why some choose their own path where none have gone before,” said McConaughey.
“Talk Turkey is connecting with ground breakers and way-makers who, like the Russell family of distillers, have an uncompromising conviction to do what they do.”
The Interstellar star will also narrate The Spirit of Conviction, a series of long-form documentaries on each of the subjects featured in Talk Turkey.
During the Talk Turkey series, McConaughey will have “meaningful conversations” with subjects “who are constantly creating, disrupting, and challenging norms while remaining authentic to them”.
The platforms will tell stories that span themes of redemption, female empowerment, self help, and reconnecting with the outdoors.
Interviewees featured in the series include travel start-up Unyok, culinary business Trap Kitchen, surfer Maya Gabeira, and journalist and author Dan Buettner.
Talk Turkey was created in collaboration with Complex Network, a global lifestyle brand and video platform.
The Spirit of Conviction and Talk Turkey will air exclusively on Complex’s IGTV, and across Wild Turkey’s social media channels.
Check out the first video from the Talk Turkey series below.