Irish whiskey gains certification trademark in Taiwan
Trade bodies Drinks Ireland and the Irish Whiskey Association have successfully secured legal protection for Irish whiskey in Taiwan.
Irish whiskey has been granted a certification trademark in both English and Chinese with the aim of giving consumers in Taiwan more confidence in the quality and authenticity of Irish whiskey.
Irish whiskey has grown by more than 44% in Taiwan over the last three years, according to the trade bodies.
Miriam Mooney, legal advisor of Drinks Ireland and the Irish Whiskey Association, said: “The registration of Irish whiskey as a certification trademark in Taiwan is another successful milestone in Drinks Ireland [and the] Irish Whiskey Association’s global protection strategy.
“It is imperative that we ensure the integrity of the Irish whiskey category is upheld in both established and new emerging markets.
“The industry takes the legal protection of Irish whiskey very seriously and this year trebled its investment in protection, which enables us to seek legal protection for Irish whiskey on a worldwide basis.
“These registrations greatly enhance our ability to pursue legal action against counterfeit and imitation products which take advantage of the reputation of Irish whiskey and to ensure consumer confidence is upheld.”