Rémy Martin to discontinue VSOP Mature Cask Finish

17th September, 2019 by Melita Kiely

Cognac house Rémy Martin will discontinue its VSOP Mature Cask Finish expression while reverting back to the black frosted bottle design for its VSOP variant.

Remy-Martin-VSOP-Cognac

Rémy Martin VSOP has reverted back to its black frosted bottle

With the discontinuation of Rémy Martin VSOP Mature Cask Finish (MCF), Rémy Martin VSOP will become the “only VSOP reference internationally in the Rémy Martin collection”.

As such, the brand has decided to return the VSOP Cognac to its original frosted black bottle design, which was first brought out in 1972.

Rémy Martin VSOP will launch in its new packaging from September and October 2019, priced at RRP £36.50 (US$45).

Baptiste Loiseau, Rémy Martin cellar master, said: “I have always considered the black bottle to be the reference of the house [of Rémy Martin].

“By returning to the original frosted bottle, we are paying tribute to our roots: the essence of fine Champagne.”

One Response to “Rémy Martin to discontinue VSOP Mature Cask Finish”

  1. I was delighted and surprised to see “proper Remy” back on the shelves again whilst shopping. Quite why they tried to force the “cask finish” – which tasted like a bad blend of cheap brand and artificially smoked scotch – is something of a mystery.

    I get that they wanted to experiment with changing a winning recipe and see if sales would hold when they dumped it in a cheap looking bottle with a gaudy silver label – but why did they feel the need to stop millions of loyal customers from buying the version they enjoyed?

    Makes you wonder if the board that approved the decision, preferred the new “cask finish” mistake or if they listened instead to a “marketing expert and accountant instead”. Certainly with an inferior flavour and inferior packaging, you would presume that at least it must have been a good deal cheaper to churn it out.

    But enough with such negativity. The proper stuff is back again.

    So although I had ended up having to very grudgingly turn my back on Remy – as it seems did huge numbers of others. Hopefully it is now back to stay and – after some heavy discounting to get people to switch back from their “new favourite” – I am sure they will do just fine.

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