E&J Brandy teams up with fashion brand Coogi

US-based E&J Brandy has partnered with American fashion brand Coogi to create merchandise and prizes to mark the label’s 50th anniversary.

E&J Brandy and Coogi have created branded bootle sweaters, jerseys, hoodies and headphones

The E&J Gallo-owned brandy maker has unveiled merchandise including bottle sweaters, basketball jerseys, hoodies and headphones adorned with its logos and Coogi’s “vibrant colour palette” and “unique patterns”.

Britt West, vice president and general manager at E&J Gallo, said: “Just like E&J, Coogi has never been afraid of standing out.

“We’re thrilled to come together to bring fans a unique experience curated by two names that they’ve known and loved for generations.”

The collaboration between the two brands comes as Coogi celebrates its 50th anniversary. It also follows the unveiling of a “sleek” new look for E&J Brandy, which recently updated the packaging across its range.

“By combining our renowned pattern and woven technique with E&J VSOP Grand Blue’s signature palette, the remastered collection of co-branded merchandise pays respect to each of our brands’ roots in a contemporary way,” said Willie Escobar, chief creative director at Coogi.

“It’s exciting to collaborate with a brand that has also embraced tradition while continuing to innovate.”

The two brands will celebrate the collaboration with a series of sweepstakes and prize draws, which will run between now and 31 December 2019.