Top 10 spirits marketing moves in July 2019

7th August, 2019 by Owen Bellwood

Johnnie Walker

Johnnie Walker is “ramping up” its focus on Highballs with a global campaign that aims to make Scotch and soda “the next big drinks trend”.

The brand will introduce the Highball to “millions of consumers in some of the world’s most influential cultural hotspots”.

John Williams, Johnnie Walker global brand director, said: “We’ve celebrated the Highball at Johnnie Walker for the past few years, but with the trend for longer drinks on the rise, it feels like now is the right time to really explore the amazing possibilities that this category can offer.”

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