Top 10 spirits marketing moves in July 2019

7th August, 2019 by Owen Bellwood


Ian Macleod Distillers‐owned Glengoyne signed its biggest sponsorship deal to date after it became the official spirit of this year’s Scottish Open golf tournament.

Following an initial one‐year deal with the golf tournament in 2018, Glengoyne renewed its sponsorship to include pouring rights at all bars and hospitality spaces on the course.

Neil Boyd, UK managing director at Ian Macleod Distillers, said: “We enjoyed a very successful first year and we’re delighted to be returning again to the championship, providing superb quality drams for whisky fans and novices alike to enjoy around the course.”

Spectators at the contest were able to sample Glengoyne’s 10‐, 12‐ and 18‐year‐old single malt Scotch whiskies.

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