Top 10 spirits marketing moves in July 2019

7th August, 2019 by Owen Bellwood

The Woodsman

Whyte & Mackay‐owned Woodsman Whisky has continued its partnership with the Underbelly Festival by opening its pop‐up Old Fashioned Bar at the London event.

Open until 29 September, The Woodsman Old Fashioned Bar marks the second year of the brand’s partnership with the London street food and entertainment show. The bar will serve up three twists on the classic Old Fashioned, offering cold‐brew coffee, maple syrup and smoky bacon options.

Kenny Nicholson, head of modern spirits at Whyte & Mackay, said: “The traditional Old Fashioned recipe is a classic but we thought, ‘why not mix it up?’ So, we’re giving it a Woodsman twist and creating some deliciously refreshing and unique serves for Southbank festivalgoers.”

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