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Portman Group: 14-unit guidelines should be on bottles
UK alcohol watchdog the Portman Group has called for producers to include the chief medical officers’ (CMO) 14-unit drinking guidelines on labels.
Portman Group has called on producers to include the CMOs’ drinking guidelines on labels
The CMO currently recommends that adults do not drink more than 14 units of alcohol on a regular basis. It is optional as to whether producers include this guidance on packaging and labels.
John Timothy, chief executive of the Portman Group, said: “The Portman Group is encouraging all alcohol producers to include CMO guidance on labels. We are committed to helping consumers make informed choices about their drinking and this is an important step in the process.
“While labels are only one means through which to communicate information, as a responsible sector we believe it is important to do everything we can to promote moderation and minimise the risk of harm.
“Our members will also continue to signpost to Drinkaware.co.uk which is a dedicated resource for detailed health advice and support and is visited by millions of adults in the UK each year.”
Portman Group says its members already comply with guidance and include warnings against drinking during pregnancy, the number of alcoholic units in the product container and signposting to Drinkaware.co.uk.
The group now hopes its members will voluntarily display the 14 units per week guidance on their products.
According to UK government statistics cited by the Portman Group, 79% of adults do not exceed the CMOs’ recommended lower-risk guideline of 14 units per week.