Drinks by the Dram debuts Explorer advent calendars

28th August, 2019 by Nicola Carruthers

Drinks by the Dram has expanded its range of spirit-filled advent calendars with the launch of a new Explorer Collection, including gin, vodka and whisky.

The new Explorer Collection spans gin, vodka and whisky calendars

Drinks by the Dram has unveiled its new line-up of 2019 advent calendars, containing 30ml drams, in the countdown to Christmas.

For those who are keen to explore, The Explorer Collection is available in three editions: vodka, gin and whisky. The Vodka Advent Calendar features miniatures such as St George California Citrus Vodka, Chapel Down Chardonnay Vodka and Chase Marmalade Vodka. Each calendar in The Explorer Collection is priced at £100 (US$122.20).

Other highlights of the 2019 collection include That Boutique-y Gin Company’s Advent Calendar, featuring Moonshot Gin, Spit-Roasted Pineapple Gin and Chocolate Orange Gin. It is priced at £50 (US$61.10).

The main collection of advent calendars boasts 14 variants including Tequila, gin, Bourbon, Irish whiskey, Scotch whisky, Japanese whisky, world whisky as well as the premium whisky calendar. Prices for the calendars start at £129.95 (US$158.82).

Back for 2019 is the Icon Advent Calendars, comprising of the Old and Rare Calendar (£999.95, US$1221.55) and the Very Old and Rare Calendar (£9,999.95, US$12,216). The series contains “some of the world’s most exclusive whiskies”.

Jen Meredith, brand manager for Drinks by the Dram, said: “The whole team have been working hard over the past 12 months to deliver a new stunning range of advent calendars to suit all segments of the spirits consumer.

“We are now in our eighth year and our aim remains the same as it did in 2012, to make the countdown to Christmas as memorable and engaging for consumers as we can, whilst aiding spirits discovery.

“This year’s range is our most extensive yet to ensure we’ve created a line-up to delight spirit fans of all categories.”

The Drinks by the Dram advent calendar range is available from Maverick Drinks in the UK and Atom Brands worldwide.

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