Top five best-selling ready-to-drink brands

16th July, 2019 by Nicola Carruthers

As consumers seek convenience, the ready-to-drink sector has been quick to meet this demand with a torrent of new, innovative offerings. We look at the brands dominating the category.

SB presents the best-selling ready-to-drink brands

The mixed drinks category – including pre-mixed cocktails, long drinks, and flavoured alcoholic beverages – grew 5% globally in 2018, according to IWSR Drinks Market Analysis. By 2023, it is anticipated that more than 597m cases of mixed drinks will be consumed across the world.

The growth is backed by continued strong gains in ready-to-drink (RTD) cans in the US and Japan, the category’s two largest markets. In the US, the popularity of alcoholic seltzers has boosted growth in the RTD market.

Meanwhile, Nielsen reports that spirits-based RTD cocktails experienced a 40.7% growth in sales in 2018, with citrus flavours in particular seeing 10.7% growth year-on-year. When it comes to generations, Nielsen said that young adults are moving towards RTD cocktails at social gatherings and outdoor activities.

Looking across our million-case RTD list, Brown-­Forman­-owned New Mix reached 6.9m nine-­litre cases in 2018, making it the biggest­-selling RTD. Meanwhile, products including Jack Daniel’s Country Cocktail and Cachaça 51 Ice posted strong double-­digit growth, climbing to 1.2m and 1.4m nine-­litre cases respectively.

Following our recently published Brand Champions 2019 report – an analysis of the spirits brands selling more than one-million cases annually – we run through the world’s best-selling ready-to-drink brands on the market today.

Click through the following pages to discover the top five best-selling ready-to-drink brands, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2019.

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