Top 10 best-selling rum brands

8th July, 2019 by Nicola Carruthers

9. Contessa


2018: 1.6m
2017: 1.8m
% change: -11.5%

Place last year: 7

It was a challenging year for Radico Khaitan’s Contessa rum, which witnessed the biggest drop across the million-case rum brands – falling by 11.5% to 1.6m.

Radico says that Contessa is the most popular rum brand in India’s defence segment, with a 25% market share.

It also has a presence in Africa, South East Asia and the Middle East, and is now rolling out to the US and Canada.

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