Top 10 best-selling rum brands

8th July, 2019 by Nicola Carruthers

2. Bacardi

2018: 17.1m
2017: 16.8m
% change: 2.0%

Place last year: 2

Grabbing the title of Rum Brand Champion 2019 is Bacardi, whose drastic change of strategy resulted in its first volume sales growth in five years.

In 2018, Bacardí’s core expression, Carta Blanca, witnessed “stabilisation and growth”, while additional volume was secured through the launch of a new premium line.

Bacardí’s ‘Do What Moves You’ campaign would be its key focus for the next decade, according to Ned Duggan, global senior vice­-president of Bacardí Rum. Duggan says that rum is “in the early stages” of a revival. The next couple of years could see Bacardi take the top spot once again.

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