Ten new low- and no-alcohol ‘spirits’ brands

29th July, 2019 by Nicola Carruthers

As the low- and no-alcohol trend gathers pace, we take a look at the latest products that have entered the market in the last 12 months.

We take a look at the latest products to enter the no- and low-alcohol category in the last 12 months

According to a recent survey, almost a quarter of British drinkers have embraced low-alcohol alternatives.

The rise of abstaining and low-alcohol interest has created a new ‘spirits’ category, which in the past year has seen an influx of new brands infiltrate the market.

Seedlip was the first brand to really pioneer the sector. It continued to showcase its expertise in the burgeoning category with the launch of a new zero-abv apéritif range this year – thought to be a category first.

The sector has also attracted the attention of the world’s biggest drinks players, with new expressions launched by Pernod Ricard and William Grant & Sons. UK drinks giant Diageo has owned a stake in Seedlip since 2016 through its start­-up accelerator programme Distill Ventures. Currently, Distill Ventures’ range of non-alcoholic brands accounts for a quarter of the company’s 15-plus portfolio.

For the non-alcoholic category to grow, Distill Ventures said the range of ingredients required to make non-alcoholic cocktails “easily needs to expand” with more availability in bars and in stores.

To explore the issue of education and transparency in alcohol-free ‘spirits’, see SB’s recent in-depth feature on the topic. 

Click through to the following pages to see our pick of the top non-alcoholic ‘spirits’ brands that have launch in the last 12 months. 

Leave a Reply

Subscribe to our newsletter