Jameson debuts GTR-exclusive Triple Triple

Pernod Ricard’s Irish Distillers unit has unveiled a new global travel retail-exclusive Irish whiskey, called Jameson Triple Triple.

Jameson Triple Triple will help boost the brand’s presence in global travel retail

Produced at the Midleton Distillery in County Cork, Jameson Triple Triple is triple-distilled and blended from a combination of ex-Bourbon and Sherry casks, along with casks that have been seasoned with fortified wine from Malaga in Spain.

The Malaga cask is said to add notes of citrus, orchard fruits and spice to the liquid. The resulting product has a “subtle sweetness and an extra drop of smoothness”.

Master blender Billy Leighton describes the whiskey as having “initial fruit notes of sweet pear” on the nose, along with hints of cinnamon and clove.

On the palate, it is noted as having “sweet orchard fruits and light hints of blackcurrants, plums and raisins”.

Leighton said: “At Jameson, we’ve known that good things come in threes ever since John Jameson set up his distillery on Bow Street in Dublin and introduced the world to triple-distilled Jameson Irish whiskey.

“Jameson Triple Triple is no exception to this rule. Our single pot still and single grain Irish whiskeys have been further enhanced through triple cask maturation to create an exciting new taste experience.”

Brendan Buckley, international marketing director at Irish Distillers, added: “Jameson’s approachability has been key to its success around the world, and with its extra smooth yet subtly sweet character, we expect Jameson Triple Triple to further propel the brand forward in the global travel retail sphere.”

Available this month, Jameson Triple Triple carries an abv of 40% and is available in a one-litre format globally. It is priced at €32 (US$36).