Brockmans Gin sales up 26% in 2018By Nicola Carruthers
British gin Brockmans is celebrating “record results” for 2018 after total revenue grew 26%, boosted by the UK market.
Total sales volumes increased 37% to almost 85,000 nine-litre cases – the equivalent of 30 million G&Ts. Brockmans claims to be the fastest-growing privately-owned super-premium British gin.
Total revenue reached £10.3m (US$12.9m) driven by a “surge in demand in the UK”, which overtook Spain as the brand’s biggest market.
The brand has also grown its international footprint, with seven new markets in 2018: Bahrain, Bulgaria, Cyprus, Japan, Lebanon, Slovakia and South Africa.
In the UK, sales were up 64% as the company capitalised on new listings with several supermarket chains as well as “increased demand” from on-trade customers such as Greene King, Hilton and The Peach Pub Company.
Last year, Brockmans signed agreements with Morrisons (400 stores), Asda (411 stores), the Co-op (274 stores) and Ocado and “has more listings in the pipeline”.
An “increasingly important market” is the US, where Brockmans grew volumes by 50% in 2018. The brand is now available in 16 states, following the appointment of US distributor Blue Ridge.
The partnership will enable the brand to “progressively roll out across the whole country over the next two to three years”.
Neil Everitt, Brockmans’ joint founder and chief executive, said: “I’m delighted to say that the number of gin drinkers kept increasing in 2018 and that Brockmans again grew far faster than the market.
“In the UK, we continued to take market share helped by new listings in several major UK supermarkets. This proves a super-premium spirit like Brockmans can be enjoyed at home with friends as well as in bars and restaurants.
“The fact that Brockmans has only been available in UK supermarkets for a little over a year shows that, despite considerable early success, there is lots of scope to grow with the grocers who account for half of all UK gin sales.”
Looking to the future, Everitt said “innovation in the category grows at pace” and that the trend for pink gin is “both a challenge and an opportunity for Brockmans”.