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VK strives to ‘Sort your Summer’ with latest campaign

Global Brands-owned ready-to-drink (RTD) brand VK has recruited Love Island‘s Alex and Olivia Bowen to star in its VK Sorts Your Summer campaign.

Love Island stars Alex and Olivia Bowen feature in the latest VK campaign

The couple will feature in a host of promotional materials for the VK Sorts Your Summer campaign, as well as experiential activities hosted by the brand over the coming months.

As part of the campaign, VK fans could win the chance to be styled by the Love Island duo, exclusive branded merchandise and taste limited edition VK-flavoured adult sweets.

The campaign will run through publications including Heat magazine, The Metro, Lad Bible and The Sun, and when combined with social media activations the VK Sorts Your Summer campaign is expected to reach the timelines of more than 30 million consumers.

The RTD brand has also launched an on-pack promotion that gives shoppers the chance to claim 20% off in UK high street fashion store New Look when they purchase a VK Mixed Ten Pack.

Steve Perez, chairman at Global Brands, said: “Fans of VK are genuinely passionate about the product and we wanted to partner with a brand that shared our ethos, fan base and demographic and reward them with an offer to complete their summer look.

“With an exciting summer of activity ahead, VK is there every step of the way to sort consumers’ summers, whether that be their summer fashion, festivals or fun times like BBQs and house parties.”

The VK mixed pack is available in the off-trade across the UK in Tesco, Asda, B&M, Spar, McColl’s and Nisa stores, as well as independent convenience shops.

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