Top 10 spirits marketing moves in May 2019

4th June, 2019 by Owen Bellwood

Reyka

Reyka vodka has partnered with the National Audubon Society to launch its Adopt-­a­-Puffin scheme, which supports the protection of puffins around the world.

The Icelandic brand is donating to the society’s Project Puffin to support the endangered species.

Brand ambassador Trevor Schneider said: “Since Reyka Vodka is made of Iceland, and puffins are an integral part of Icelandic culture, it’s important for us as a brand to help puffins in any way we can.”

The programme will run until autumn 2019.

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