Top 10 spirits marketing moves in May 2019

4th June, 2019 by Owen Bellwood

Scallywag

Independent Scotch whisky bottler Douglas Laing has launched a new marketing push for its Scallywag whisky range.

Scallywag, which is part of the company’s Remarkable Regional Malts series, has unveiled campaign materials that show a bottle of whisky surrounded by summer berries to emphasise its Sherry­-cask maturation.

The brand will also increase its social media presence and invite fans to take part in its ‘A Dram with Dad’ initiative in the lead up to Father’s Day (16 June).

Several giveaways are also in the pipeline to drive further consumer engagement.

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