Top 10 spirits marketing moves in May 2019

4th June, 2019 by Owen Bellwood


Martini has announced the return of its Ciclismo series, a training programme for bartenders that culminates in the La Classica bike ride from Florence to Rome.

The Ciclismo programme aims to encourage hospitality workers to “embrace a healthy lifestyle” through indoor cycling-­training classes and two regional community rides.

Participating bartenders will take part in indoor cycling sessions, where they will compete to win apparel from the Martini Racing Ciclismo cycling kit.

Bartenders who take part in at least five training sessions will be in with a chance of winning a spot on the La Classica ride across Italy in September.

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