Top 10 spirits marketing moves in May 2019

4th June, 2019 by Owen Bellwood

Irish Distillers

Irish Distillers has launched a five-­part podcast series that tells the history of Irish whiskey. Produced by Last Cast Media, A Story of Irish Whiskey explains how the Jameson, Powers and Murphy families came together in 1966 to transform the fortunes of the category.

The podcast details the highs and lows of Irish whiskey throughout the 20th and 21st centuries through interviews, archive recordings and “dramatic” recreation.

Conor McQuaid, CEO and chairman of Irish Distillers, said: “We believe that now is the time to tell the story of Irish whiskey to an ever-­growing audience, and further promote the reputation of one of Ireland’s most iconic exports.”

Episodes in the series are available to download now.

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