Top 10 spirits marketing moves in May 2019

4th June, 2019 by Owen Bellwood

VK

Global Brands-owned VK has launched its VK Sorts Your Summer campaign, in which it partners with Love Island stars Alex and Olivia Bowen.

As well as marketing materials featuring the reality TV stars, VK will run a host of experiential activities over the summer that give drinkers the chance to be styled by the Love Island duo, win exclusive branded merchandise and taste limited edition VK flavoured adult sweets.

As part of the campaign, VK has also launched an on-­pack promotion that gives shoppers the chance to claim 20% off in UK high street fashion store New Look when they buy the brand’s mixed 10­-pack.

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