Top 10 spirits marketing moves in May 2019

4th June, 2019 by Owen Bellwood


Altia has launched a new creative campaign for Larsen Cognac, which it says highlights the brand’s “heritage and personality”.

Created by communications agency Mazarine, the newly­-launched Larsen Spirit of Exploration campaign is said to offer a “fresh, modern perspective on Cognac”.

Alongside the campaign, Larsen has unveiled a new bottle design, created by French design agency Linea and inspired by the flask bottle shape.

The updated label features stamps, texture and gold foiling, while the bottle also incorporates an embossed logo and ship emblem said to signify the “attention to detail” behind the brand.

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