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Mast-Jägermeister US appoints chief commercial officer

Joe Fortune has been promoted to the newly-created role of chief commercial officer for Mast-Jägermeister US.

Joe Fortune is the new chief commercial officer of Mast-Jägermeister US

Fortune was previously the company’s chief financial officer after joining Mast-Jägermeister US in 2016. He previously worked at Disaronno International and Diageo.

According to Mast-Jägermeister US, Fortune will “continue to play a key role in influencing and shaping the positive brand-led culture”.

In his new role as chief commercial officer, Fortune will lead the integrated commercial team and “will be closely linked” to planning, implementing, evaluating cross-functional sales and marketing decisions. This will enable the firm to “provide additional focus and support” to its distributor partners.

In addition, Fortune will support the regional vice presidents with the continued development of the company’s sales division.

He will also work closely with the distributor senior leadership teams to support wholesale performance.

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