Macallan unveils multi-million-pound Boutique programme
The inaugural Macallan Boutique has opened at Dubai International Airport (DXB) as part of a new multi-million-pound global investment from the Scotch whisky brand.
Created in partnership with luxury travel retailer Le Clos, The Macallan intends to open a series of stores as part of its new Boutique series, targeting key cities and airports around the world.
The Macallan Boutique in terminal three at DXB took inspiration from The Macallan Estate, incorporating architecture, aesthetics and materials, and offering immersive features from the recently opened £140 million (US$188.4m) “state-of-the-art” distillery and visitor centre.
Suzy Smith, managing director, Edrington Global Travel Retail, said: “It has been a year since we opened the doors of our new distillery and visitor experience, which was one of the most exciting moments in our history as a brand.
“The next chapter in our story is the launch of our Boutique programme, which will bring whisky lovers across the world even closer to our home on Speyside.
“Each store will be a gateway to the world of The Macallan, from the stunning cinematography of the Easter Elchies estate to the exceptional whisky available to taste.
“As we continue to roll out these Boutiques globally, we hope more people are able to catch a glimpse into the home of the world’s most valuable single malt. Partnering with Le Clos to open the first new outlet will allow us to deliver a true luxury shopping experience for travellers in our product offering and through exceptional service.”
Travellers will be able to purchase a selection of rare and exclusive whiskies from the boutique, including bottles from the Masters of Photography, Golden Age of Travel and Exceptional Single Cask ranges.
Additional boutiques will be opened around the world throughout 2019.