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Vidal leaves St-Germain to launch La Maison Wellness
Camille Vidal has stepped down from her role as global brand ambassador for St-Germain liqueur to launch a wellness agency that specialises in “mindful drinking”.
After almost 10 years with St-Germain, Camille Vidal has left the brand to set up La Maison Wellness
Vidal, who worked with Bacardi-owned French liqueur St-Germain for almost 10 years, has long been an advocate of wellness and mindfulness in the hospitality industry.
She joined forces with Tim Etherington-Judge’s Healthy Hospo initiative in 2018 after becoming a qualified yoga and meditation teacher.
Now, Vidal is turning her attention to La Maison Wellness, which she has launched to promote “mindful drinking” and a “healthy hedonist lifestyle” through low- and no-abv cocktails.
The agency will specialise in cocktail creation, brand consulting, event organisation and creative workshops.
“Living mindfully doesn’t mean cutting things out of your life; it means growing the good things in your life,” said Vidal. “A healthy hedonist is someone who celebrates life, creates their own balanced life and makes the most out of it in a mindful way, in a way that makes you feel good.”
Vidal will continue working with St-Germain and Bacardi as a creative consultant and has recently started working with brands such as Seedlip and its recently launched Aecorn sister brand, London Essence Co, Everleaf, Three Spirits, Avallen and OTO CBD.
La Maison Wellness has also launched new projects with Soho House, Wanderlust Festival, Tales of the Cocktail, and the Club Soda Mindful Drinking Festival.